For service providers, video streaming and online gaming are key drivers of revenue and growth. But they are bandwidth intensive, putting pressure on cost and infrastructure. To help handle the load, reduce backhaul cost, improve performance and even open potential revenue opportunities, installing Content Delivery Network technology (CDN) on-net is an option. The following provides guidance for identifying the key considerations and questions to ask.
Retrieving content from remote, off-net origin or cache can become a significant cost line item in areas where backhaul is expensive. As demand grows, this cost of content retrieval can spiral out of control.
If you’re spending considerable sums retrieving content from remote sources, on-net caching can dramatically reduce backhaul cost for Limelight traffic. Retrieve it once, then serve future requests out of cache on your own network.
Many service providers are tired of just watching money flow through the network. Popular global services like streaming video providers can have a huge impact on bandwidth and cost with little or no explicit contribution to revenue. Unfortunately, these dynamics can sometimes be one-sided — you deliver high-value payloads without monetizing the value you provide.
If new revenue is a goal, you’ll be excited to hear about revenue opportunities that can boost your bottom line. Unlike many other caching programs, Limelight Service Provider Solutions offers potential to capture revenue from traffic that content providers are delivering through your network. The more traffic you deliver, the more revenue you’ll receive. Flexible business models, including revenue sharing opportunities, make it easy to craft a solution that benefits your business.
You can’t deliver streaming video and other content if you can’t access it. Especially during peak hours, network operators can suffer degraded user experience and failed sessions when content is inaccessible.
You can take control of content access with on-net caching of popular videos and other assets or faster and more reliable egress into the delivery network.
User expectations can vary by region, but one thing is certain. Expectations for quality and reliability are increasing, not decreasing. In developed regions, users have been consuming streaming video for years and now expect higher resolution and faster start time. In developing regions users may initially tolerate problems, however the honeymoon phase ends rapidly especially where there’s competition.
Satisfying users is the key to reducing churn and winning new subscribers. Wherever today’s expectations are, they’ll be higher in the future. Opportunities for growth depend on staying ahead of rising expectations. Caching content on-net can solidify business today and future-proof business for growth to come.
If you are a content provider as well as a delivery provider, the stakes are higher — especially if the content you own or license provides revenue or helps you attract and retain subscribers.
For your own content, you need not just the ability to manage delivery but to manage the assets themselves. On-net caching with managed CDN services may be ideal for your situation.
Your needs and drivers are partly a function of the market you operate in.
The more mature and stable a market, the more important customer satisfaction to attract and retain subscribers. More dynamic, growing markets provide windows of opportunity to seize shares if you’re prepared to meet growing demand.
Connections with other operators, especially high-bandwidth connections such as those found in internet exchange points, can spell opportunity.
On-net caching may provide opportunities to serve content to other network operators. With access to other operators through internet exchange points, you can leverage content cached on your network. The flexible business models offered within Limelight’s Service Provider Solutions afford the ability to further monetize your network and its assets.